How Does Website Downtime Affect Your Company?

If money makes the world go around, then having your website up and running is crucial. The amount of revenue that is lost every time your services aren't available online is staggering. Let's take a look at Google as an example. Google's net earnings in a recent quarter was $1.2 Billion. Assuming Google has uniform traffic over a 24 hour period, a .01% downtime would cost them $480,000 per year. Not even Google can afford to lose that kind of pocket change.

Most markets are incredibly competitive when it comes to consumer sales. When they are online, most typical consumers don't mind going to someone else's website to buy the item they are after. This can have a major impact on business if you are selling a high priced item. Online marketing departments are always trying to come up with new ways to bring traffic to their website. To have the website go down would negate those efforts as customers will willfully go to another site.

Website downtime has a huge impact on customer satisfaction. Consumers want to do business with companies who are dependable. If they anticipate problems every time they visit your website, they can reasonably assume the rest of your business is run the same way. In the online space, you have a small window of opportunity to attract and keep a consumer. It would be tragic to know that a long term consumer was lost because of website downtime - something that is so preventable.

Consumers aren't the only ones looking at your website. Website downtime can deter potential investors. If your website happens to be experiencing a technical glitch when an investor happens upon it, it won't reflect nicely. No investor will get into business with a company that attracts negative publicity.

Making sure your website is constant and dependable should not just be the CTO's responsibility. As a company, every department should be concerned with website downtime. The revenue brought in by the internet is only predicted to grow in the future. Ensure your company is set to handle that growth appropriately. The impacts of website downtime are too great for your business to risk. Keep your website consistently online and available with website URL monitoring from ObservePoint. Because downtime is not an option.

About Matthew Miller

Matthew is a a California native, working as the Marketing Manager and Customer Evangelist at ObservePoint. He is passionate about creating and marketing products that people want, and he doesn’t shy away from getting involved in anything that advances that pursuit. Matthew has been involved in several technology startups, and believes in creating intuitive and elegant solutions for his clients. He graduated magna cum laude from the University of Phoenix with a BS in Business Management and BS in Marketing. Matthew spends his free time evaluating new products, working in the recording studio with up-and-coming artists, playing shows with his band, enjoying concerts, and eating delicious sushi with his friends.