Our latest release is leaps ahead and includes more tools that you need to solve the issues that lead to digital data quality problems. Today, we're going to talk about the audit score.
The Audit Score is a way for you to quickly gauge your data quality. It's calculated from five criteria: tag presence, load times, status codes, duplicates, and vendor compliance.
Tag Presence: 40%
The first question that's asked when it comes to web analytics implementation is "Am I missing any tags?" Almost every time we audit a website, we find pages that are not tagged. It's important that every page is tagged because untagged pages don't get counted in your web analytics tool. Missing tags tend to cause problems on every report - from simple visits to bounce...
ObservePoint Blog
UPDATED: 01 Feb 2012.
We're excited to announce four great features in the latest SiteAudit release: SiteAudit Report, Tag Monitoring, Simulations, and faster audits.
Audit Reports
One of the most asked-for features from our customers is a printable, high level report to answer the question "how is my implementation overall?" Starting today, we're excited to enable reports in all accounts. For more specific explanation of each available report please visit the in-product help.
Tag Simulations
Now you can receive an alert any time a tag (or variable within a tag) changes or disappears from a page.
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Win tickets to Stratigent Workshop Series
The 2011 Stratigent Workshop Series is a hands on set of workshops comprised of classes on Analysis & Insights and Dashboards. The Dashboard class will walk you through the creation of meaningful dashboards and reports. The Analysis & Insights class will help you gain actionable insight – how to get it, communicate it, and use it to influence change. Join fellow members of the analytics community for a full day packed with tips from the industry insiders and networking with other users.
Time and Location
July 12, 2011, 9:...
A free webinar presented by ObservePoint, Ensighten and Lending Tree
Wednesday, June 1, 2011. 10am PT / 1pm ET
See how these best practices are put into action. Join us as we speak with Ensighten's foremost Tag Management experts about complete tag management. Craig Ketner, Systems Engineer at Lending Tree, will share how Ensighten and ObservePoint has made his tag management worries a thing of the past.
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As the best and brightest in web analytics are getting ready to travel to Salt Lake City for Summit, we wanted to remind everyone about tomorrow's Web Analytics Wednesday meet-up. We've got an extra special event planned to help you kick off Summit week in style. In addition to the traditional drinks, appetizers, and great company, we're pleased to welcome Ryan Innes, an extremely talented local up-and-comer. He'll be performing at 6:30, so make sure to arrive on time!
Our most recent release involved lots of under-the-hood performance enhancements as well as a refreshed look and feel. We've added features that were most requested by you, our users. Hopefully, these enhancements need no explanation but in case you're interested, here's a summary of what's new.
Checking to be sure web analytics are implemented correctly on a website can be a burdensome task. Recognizing this, many tools have been developed to help speed things along. Most of these tools are focused on checking individual tags on individual pages and they're great for spot-checks. The question these tools leave unanswered, however, is whether the website's analytics as a whole is correctly implemented. The most you can do with many tools is look for and work on problems you already know about. But what about problems you don't know about? Or even worse, problems that you don't even know to look for - unknown unknowns?
Let's consider this concept of "unknown unknowns" for a moment. When we go to solve any problem, whether it's a lack of hot water, a war in a foreign country, or missing data in a reporting suite, there are essentially three classifications of data we use to solve problems.
Known knowns: things we know, i.e., I...
We are honored to have been nominated in the Technology of the Year category in the Web Analytics Association 2011 Awards of Excellence. To be counted among such venerable award candidates is indeed a complement. Our promise to the web analytics industry has always been to improve data quality, and this nomination is a flattering affirmation from the industry that we are keeping this vow.
If you are a member of the Web Anlaytics Association, we encourage you to exercise your rights and vote for the candidates whom you feel are most worthy of awards. If you choose to vote for us, please accept our gratitude....
In preparation for the holiday season, we've been thinking about those among us who are in need - our friends, family, and even total strangers. ObservePoint and all who work here are committed to giving back to our community, and in helping those who are less fortunate. John Pestana (formerly of Omniture) and Rob Seolas founded ObservePoint with a strong desire to create a culture of charity, and each team member that has been brought on since that time shares this commitment. Each of us has our own charitable organizations that we regularly donate our time and talents to in our off-work time. Find out more.
ObservePoint is Giving Back
This holiday season, we'd like to expand our reach. Knowing that the many in the web analytics community are involved in various altruistic causes, we'd like to offer a complementary SiteAudit account to be used for the benefit of any charitable,...
Don't check tag attributes by hand, use SiteAudit find pages you may not know are there or need updates.If you’re planning on or have recently updated your tags for SiteCatalyst (or any other data collection tag), you’ll want to know that you were successful in changing tags on every page. Depending on your implementation, this change can be made on most pages with a JS file swap. You may, however, be working with a site where this isn’t true (or at least not for all pages.) In order to identify and confirm the code version on every page of your site, there are a few options available to you. You can use freeware/shareware tools such as the Omniture debugger, Firebug or the new Google Analytics Tracking Code Debugger, WASP, or our own SiteAudit Plugin. Any of these are great provided that you know where to look for tagging problems. But what happens if you don’t?
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