Best Practices for Tag Auditing and Management

A free webinar presented by ObservePoint, Ensighten and Lending Tree

Wednesday, June 1, 2011. 10am PT / 1pm ET

See how these best practices are put into action.

Join us as we speak with Ensighten's foremost Tag Management experts about complete tag management. Craig Ketner, Systems Engineer at Lending Tree, will share how Ensighten and ObservePoint has made his tag management worries a thing of the past.

The Importance of Managing and Auditing Tags. 

• Enterprises have a significant problem managing and auditing tags. With the multitude of tag-based tools deployed on hundreds of sites with thousands of specific customizations, manually managing this process is impossible.

• If tags are incorrectly deployed, data quality is compromised.

• Poorly deployed manual tagging can significantly slow down the load time of your pages.

Find out how Lending Tree uses Ensighten and ObservePoint to have total data confidence.

Register now!

Space is limited.

Craig Ketner, Systems Engineer at Lending Tree has over 10 years of web analytics experience and is part of Omniture's Customer Advisory Board.

Ensighten provides organizations with a flexible and secure way to manage their tags, removing the burdens of resource and time expenditures and empowering marketers, web analytics specialists and IT staff to take control of their tags.

With an obsessive drive to improve web analytics data, ObservePoint has become the market leader in web analytics auditing, testing, and data quality certification. Web Analytics managers rely on SiteAudit to ensure that their websites are correctly tagged and receive alerts whenever data is lost.