Frequently Asked Questions - SiteAudit Basics

Follow the one of the steps to allow auditing of password-protected content.

1. Use a simulation recording (in product) to record the a non-admin login, this login is then replayed at the beginning of our auditing session.
2. Allow us access to our IP address range: 209.90.91.110-119 (Mountain US Only)
3. Allow access to one or more of our user agents:
   • Mac Firefox 4.0.1 [default]: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.12) Gecko/20101026 Firefox/4.0.1
   • Mac Safari 5: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10_6_4; en-us) AppleWebKit/533.18.1 (KHTML, like Gecko) Version/5.0.2 Safari/533.18.5
   • Windows IE 8: Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 6.1; WOW64; Trident/4.0; GTB6.6; SLCC2; .NET CLR 2.0.50727; .NET CLR 3.5.30729; .NET CLR 3.0.30729; Media Center PC 6.0; eSobiSubscriber 2.0.4.16; .NET4.0C; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)
   • Windows Chrome 7: Mozilla/5.0 (Windows; U; Windows NT 6.1; en-US) AppleWebKit/534.7 (KHTML, like Gecko) Chrome/7.0.517.41 Safari/534.7
   • Android 2.2: Mozilla/5.0 (Linux; U; Android 2.2; en-us; Sprint APA9292KT Build/FRF91) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1
   • iPhone 4.1: Mozilla/5.0 (iPhone; U; CPU iPhone OS4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7
   • iPod Touch: Mozilla/5.0 (iPod; U; CPU iPhone OS 3_1_1 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Mobile/7C145
   • iPad: Mozilla/5.0 (iPad; U; CPU OS 3_2_1 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Mobile/7B405
4. Construct a starting URL string that contains the user id and password.

Our plugin can be used to audit password protected content as well.

• Salt Lake City, Utah, USA: 209.90.91.110 - 119
• San Francisco, California, USA: 67.220.202.10
• Dallas, Texas, USA: 174.133.59.186
• New York City, New York, USA: 208.85.2.50
• London, England, UK: 78.129.146.60
• Sydney, Australia: 122.99.112.226 – 233

Yes. The metrics in the yellow box are created by ObservePoint, all others are vendor specific.

We have identified four reasons that a page may be reported as not being tagged:

• Primary reason is that the tag is not actually on the page
• The tag could be broken or a conflicting javascript or other code could have caused the tag to break
• We missed finding the tag. In 99.99% of our audits we always find every tag, if we don't find a tag on a page we re-visit the page up to 3 total times to be absolutely sure that we did not find the tag
• The page redirected, we report 301 permanent redirects as pages without a tag

Other items could be:

• Broken link to the tag JavaScript
• Incorrect domain being used in the tag

SiteAudit will find every valid link (URL) on a page. SiteAudit cannot see onclick events or links inside flash files (although we can see the initial analytics request from a flash page as it loads). If you want to capture these, you need to use the SiteAudit Firefox plugin.

Yes. Including all the multiple tags on the page. You can set any number of filters and then export the data to Excel.

Yes. We follow all redirects and will audit the terminal page if it is allowed by filters defined in the audit.

SiteAudit is configured to start at one or more URLs and crawl through a site from that point auditing every URL to a specified page depth. Typically we will crawl subdomains with the default filter. To exclude all subdomains other than "www" check the box on the audit setup page to "Exclude Subdomains".

To only audit a specific subdomain, blog.example.com simply list this as the only starting URL. We will automatically audit only this specific subdomain.

Yes. We provide status codes for each page we audit. Please see example below:

Please request a tag in our tag request form. If you have a custom tag or need something more immediate please email us.

It depends on the tag. For example, we support HBX all the way to the current Sitecatalyst tags. If there is a particular tag you have in mind, simply send us an email and we can verify our version support for you.

We are the premier 3rd party analytics tag auditing solution and are adding new tags on a regular basis. The major tags we currently support "out of the box" include:

If you have a custom tag that you would like added we can me most accomodating, please email us.

Yes. When looking at an audit summary open the Duplicate Requests report. Duplicate tags may be an indicator of data inflation.

There are many reasons that sites go faster or slower. The primary factor is your page load time. If pages are loading on average at 2.5 seconds, we will audit approximately 2,500 pages per hour. Tagging accuracy significantly affects the speed of an audit, poorly tagged sites will take substantially longer. In other words, the more pages untagged are found, the more time we spend doing extra validation. In fact, we will check the same page up to 3 times for a primary vendor tag.

We do not currently support scanning for an arbitrary line of code, though we are planning on adding this feature.