1-855-TRUTH-NOW | 1-855-878-8466
Posted By Matthew Miller | December 11th, 2014 | 26 Views

 Audits are prescriptive, Simulations are protective. Audits can tell you about tagging issues that need to be fixed, and simulations can alert you when new tagging problems appear.

Posted By Matthew Miller | December 11th, 2014 | 5 Views
ObservePoint is integrated with every major digital marketing technology.
Posted By Matthew Miller | December 11th, 2014 | 4 Views
Yes. ObservePoint contributes to an overall data quality practice. Manual page level debugging, automated site audits, tag regression testing, Selenium scripts and so forth can all contribute to improved data quality. It’s important to understand that none of these are onetime events, there has to be ongoing commitment to achieve high quality data.
Posted By Matthew Miller | December 11th, 2014 | 5 Views
Yes! We support all mobile browsers.
Posted By Matthew Miller | December 11th, 2014 | 7 Views

 Hard to say. How long has it been since you took the red pill?

Posted By Matthew Miller | December 11th, 2014 | 3 Views
Yes. Since ObservePoint is executing JavaScript, all JavaScript paramaters and values are stored in the tag database after an audit, and available as test criteria in simulations.
Posted By Matthew Miller | December 11th, 2014 | 3 Views
No. Web sites are complex and always evolving. One audit is great for telling you what is a problem today, but data quality management is a process, most effectively performed on an ongoing basis.
Posted By Matthew Miller | December 11th, 2014 | 24 Views
Yes! Tag management systems are great and help teams become more efficient and sophisticated. They are also introduce additional tagging to the site and can cause blind spots.
Posted By Matthew Miller | December 11th, 2014 | 4 Views
It’s not difficult - there’s no code to deploy! ObservePoint requires a configuration of the audits, simulations & reports rather than an deployment to your site(s).
Posted By Matthew Miller | December 11th, 2014 | 28 Views
It can. For example, if the tag is in the bottom portion of the page that is loading slowly, the page view might not be recorded in the web analytics solution. Consequently, this page might falsely show very low page views.

Pages

  • 1
  • Older Posts