Web analytics and digital measurement solutions are designed to help companies continually measure and improve their online efforts. But because of their relatively low barrier-to-entry, companies are finding problems managing all of their data collection processes. Web Analytics Demystified is recommending the appointment of a "Chief Data Officer" to watch over the organization's tagging efforts.

Read More from the Web Analytics Demystified White Paper, When More Is Not Better, a Free Download sponsored by ObservePoint.