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Data Quality and the Digital World

When more than 80% of sites have improperly deployed data collectors, organizations often learn to distrust analytics data collected from the web. But ensuring data quality across the company isn't boondoggle - by implementing a few practices and using the proper tools, organizations can collect and act on accurate, reliable, trustworthy data.

In this followup to last year's white paper entitled When More Is Not Better: Page Tags, Eric Peterson of Web Analytics Demystified provides ten tested tips to help you institutionalize an effort to ensure data accuracy, integrity, and trustworthiness across your entire business. Each of these tips are easily executed and will result in a world-class program of data management in your online and mobile-connected channels.

Learn these ten practices for ensuring online data accuracy in this free download courtesy of ObservePoint.