When More Is Not Better: Page Tags

A Web Analytics Demystified White Paper

Web analytics and digital measurement solutions are designed to help companies continually measure and improve their online efforts. But because of their relatively low barrier-to-entry, companies are finding problems managing all of their data collection processes. Web Analytics Demystified is recommending the appointment of a "Chief Data Officer" to watch over the organization's tagging efforts.

Read More from Eric Petersen in the Web Analytics Demystified White Paper "When More Is Not Better: Page Tags", a free download sponsored by ObservePoint.