Analytics Summit
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Analytics Summit

Free online event | Watch on Demand

Watch On Demand
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Registration now open for 2018

The Analytics Summit is a free, one-day conference that brings together 5,000+ digital marketing and analytics professionals from around the world to learn from 25 of the brightest minds in the industry, discuss strategies, explore new solutions and network with one another in a dynamic virtual environment.

Join us online for this year's Analytics Summit on October 25, 2018 from 11am to 5pm EST.

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Develop New Skills

The analytics landscape is rapidly evolving, and new tactics and processes are constantly being discovered and implemented, making teams more effective and efficient. Learn from industry leaders which of the newest strategies will drive real results for the coming year.

Discover New Strategies

In the wake of the Big Data boom, many companies are still struggling to transition from simply collecting data to leveraging it for actionable insights. Join analytics experts and practitioners sharing future trends you can capitalize on to stay ahead of the game.

Explore New Technology

Supercharge your marketing stack with tips and tricks on current tools and new technology. Discover new web and mobile solutions to collect the highest quality data, automatically monitor your implementations and enhance the customer experience.


November 9, 2017


11:00AM EST

Digital Intelligence: The Strategy For Engagement Success With Data, Analytics & Tech

To become digitally intelligent, firms must use what they know of their customers to deliver digital experiences during moments of engagement; at the speed of engagement; and at scale.

James McCormick

Principal Analyst

James McCormick


John Pestana

Cofounder of ObservePoint and Omniture

John Pestana



12:00PM EST


12:30PM EST


1:00PM EST


1:30PM EST

They Came, Now What? Translating Emotion to Targeted Activity

Matt Gellis will talk about how to use credible data to create an emotional connection and link that connection back to an action.

Matt Gellis

Founder and CEO

Matt Gellis

Keystone Solutions


2:00PM EST

In Stitches: Assembling a Complete Visitor Data Profile

Danielle Ackles, Scott Cannon

Director of Analytics, Lead Analytics Architect

Merkle +

Setting the foundation. Merging online and offline data. Cross device tracking. Visitor authentication. Data validation.


2:30PM EST


3:00PM EST

10 Organizational Tips to Get the Most Out of Your Data

Tips focusing on creating a working environment that optimizes output across implementation and analysis.

Peter Symuleski

Manager, Data and Analytics Strategy

Peter Symuleski



3:30PM EST


4:00PM EST


4:30PM EST

Effective Strategies for Building a Data-Driven Culture

Your organization has a wealth of data, but now you must transform how people use it. Learn about the common barriers as well as best practices and strategies for building a data-driven culture.

Brent Dykes

Director, Data Strategy

Brent Dykes




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Napykin Analytics Logo
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Register for 2017 Analytics Summit

Register for 2017 Analytics Summit

Register for 2018 Analytics Summit