Analytics Governance for Today and Tomorrow

The Analytics Summit is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics and data governance professionals from around the world to teach, learn and network. Attendees will be able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment. Join us online for this year’s Analytics Summit on October 25, 2018 from 11am to 4pm EST

Develop New Skills

The martech landscape is rapidly evolving, and new tactics and processes are constantly being discovered and implemented, making teams more effective and efficient. Learn from industry leaders which of the newest strategies will drive real results for the coming year.

Discover Analytics Governance Strategies

Many companies are still struggling to transition from simply collecting data to leveraging it for actionable insights. Join expert practitioners as they share techniques to better govern your digital analytics and martech solutions so you can level up your decision-making.

Explore New Technology

Supercharge your marketing stack with tips and tricks on current tools and new technology. Discover new web and mobile solutions to collect the highest quality data, automatically monitor your implementations and enhance the customer experience.


Michele Goetz Headshot

Michele Goetz

Principal Analyst


Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Eric T. Peterson Headshot

Eric T. Peterson

Founder and CEO

Analytics Demystified

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. Mr. Peterson is also the founder of The Analysis Exchange, a completely new way to gain experience with digital measurement.

John Lovett Headshot

John Lovett

Senior Director of Data Strategy

Search Discovery

John is a data and analytics thought leader who has dedicated over sixteen years to researching, writing, and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies and nonprofits gain value from digital data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. John is a Certified Web Analyst and author of Social Media Metrics Secrets.  Prior to joining Search Discovery, John was a Senior Partner at Analytics Demystified and a Senior Analyst at Forrester Research. He is a Boston native and now lives on the South Shore of Massachusetts. When not thinking up innovative data strategies, John can be found spending time with his wife and three boys, or chasing fish with his fly rod. 

Krista Seiden Headshot

Krista Seiden

Analytics Advocate

Google Analytics

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. She writes and teaches for Google’s Analytics Academy and is a frequent speaker at industry events. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at and on twitter @kristaseiden.

David Booth Headshot

David Booth

Chief Commercial Officer

Cardinal Path

David is the Chief Commercial Officer at Cardinal Path, as well as an award-winning industry thought-leader, author, educator, and public speaker. David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing.   David earned his MBA in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Jennifer Kunz Headshot

Jennifer Kunz

Principal Architect

33 Sticks

I’m a principal Analytics Engineer with 10 years of experience implementing digital analytics. I work to ensure my clients have quality, actionable data by helping with everything from JavaScript and app development, to setting up proper governance and processes.

Karen Bellin Headshot

Karen Bellin

VP, Data and Analytics

Mirum Agency

Karen has spent 20 years as an analytics and technology innovator. Early on in her career Karen worked at Google to help brands get started with display advertising as the technology was emerging. She went on to work at frog design where she architected the navigation system for the largest online retailer, at the time, in terms of number of SKUs. In 2006, Karen established data and analytics services for Digitaria (now Mirum) as a core capability for the agency. Since then, Karen has worked with clients including Intel and Comcast to mature their data and analytics capabilities. She has a passion for data-driven decision making to drive measurable business impact based on her experience quantifying what works and doesn’t work across digital programs and products.

David Simon Headshot

David Simon

Chief Marketing Officer


David has been marketing growth-oriented technology brands for more than twenty years and has held senior leadership rolls at SocialFlow, PointRoll, Local Corp., CashStar and CEIVA Logic. He started his digital media career at Seth Godin's Yoyodyne, which was acquired by Yahoo!, where he built and ran product marketing and promotions.

2018 Agenda

     October 25th

Opening Keynote
11:00 AM

Data Governance Is Data Strategy

Today’s CDOs and data professionals can’t pick and choose between offense and defense when it comes to data. Focus on data control and regulations and the benefits of data to the business are stifled. Go all in on initiatives to get outcomes from data and insight and suffer the consequences of regulatory fines and data quality issues affecting key decisions. Unfortunately, the disconnect between data strategy and data governance has been the norm for enterprises. But, in today’s digital, insight and hyper-competitive landscape, data strategy and data governance need to converge for businesses to thrive.

Michele Goetz

Principal Analyst

Michele Goetz

Eric Dumain

VP, Product

Eric Dumain Headshot

12:00 PM

12:30 PM

1:00 PM

Krista Seiden

Analytics Advocate

James McCormick

Measurement for Growth

Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it's important, how it's different, how we can all do it, and most importantly, how measurement works for growth.

1:30 PM

2:00 PM

2:30 PM

Chris Slovak

VP, Global Sales Solutions

Chris Slovak Headshot

Customer-Centered Experiences through Data

At the center of all customer experience is data. Join us to explore the intersection of customer experience, brand goals, and technology. We will highlight industry trends and how business needs to adjust to ever-increasing customer expectations.

3:00 PM

3:30 PM

John Lovett

Senior Director of Data Strategy

John Lovett

Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI

Are you on the hook for a data strategy that delivers against your marketing objectives? Is your data strategy (or lack thereof) causing you to lose sleep at night? Wondering if your data strategy measures up to your targets and goals? If this sounds like you, Search Discovery can help. Learn what it takes to design and maintain a modern data strategy that delivers. John Lovett, Senior Director of Data Strategy at Search Discovery, shares his insights and experience on sustainable data strategies across the enterprise as he walks you through understanding your data, architecting a solution, and activating your data, with the end goal of better understanding your marketing performance and ROI.

2018 Speakers from

33 Sticks Logo
Cardinal Path
Google Analytics Logo
Analytics Pros
Cognetik Logo
Mirum Logo
Analytics Demystified
Search Discovery
Blast Analytics Logo
Forrester Logo
ObservePoint Logo
Napkyn Analytics

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