To trust campaign ROI calculations, you need to trust the data going into those calculations, and ObservePoint can help you do exactly that. Campaign Performance is a turnkey touchpoint management and attribution insights solution built on complete and unified data that enables you to achieve ROI visibility across all marketing and experience efforts.
Through algorithmic and rule-based attribution models, Campaign Performance allows you to show your contribution to sales, prove the value of your efforts, and justify your investments across all channels and content.
Most organizations operate around 25-50% data completeness—that’s a lot of room for output inaccuracy. Campaign Performance enables you to:
Pre-standardize data for complete and accurate data insights.
Capture and unify all touchpoint interactions across the entire online and offline customer journey.
Use algorithmic and rule-based attribution models to prove ROI across all channels, including content.
Use algorithmic or traditional, rules-based attribution models at your convenience.