Create custom rules to test live implementations.

Custom Rules allow you to validate your analytics and marketing tags against expected values.
You can set up rules to:

  • Test tags, variables, and values to confirm each matches a specific RegEx pattern (like a campaign code format)

  • Show failures in reports or alert you immediately

  • Fire based on URL, status code, or tag type by using filters

  • Set parameters, or conditions, to validate against the tags or pages that correspond to your filters

  • Combine filters and conditions to test your tags with a high level of detail

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