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Tracking a single marketing channel is relatively easy, but once you attempt to track all paid media, owned properties, and earned interactions, tracking becomes a time-consuming, error-prone process. JourneyStream automates this process, allowing you to accurately connect interactions to conversion.
Built on the Touchpoints foundation, JourneyStream is a complete, turnkey marketing and experience data repository that allows you to capture every online and offline interaction across the entire customer journey, creating a unified data set for trusted insights.
Most repositories compile data under the guise of unification but usually end up with nothing better than discordant data silos that have been haphazardly combined. With JourneyStream, the complications of unifying different channel and media data outputs are rectified through JourneyStream’s predefined data capabilities. The challenge of combining relevant data sets is completely bypassed when data is unified before it exists.
Regardless of taxonomy, channel, medium, AdTech, or MarTech platform (or any other attribute), JourneyStream compiles all customer interaction data into a single, unified data set—laying a solid foundation of trusted attribution and ROI insights.
Ensure complete marketing and experience data through integrations into these and other AdTech, MarTech, and analytics platforms.
Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.
Popular ESPs, DSPs, DMPs and more ensure all systems will work in concert.
Integrate metadata & ad data with custom data warehouse & visualization environments.
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Copyright © 2022 ObservePoint. All Rights Reserved. | Intellectual Property Notices | Privacy Policy | Service Agreement