View recent news announcements from ObservePoint and media coverage from around the web.
The tools we use to measure the health of our implementations keep getting better, but even if your data is flawless, it won’t provide its full value unless your whole organization has the vision to use it. Analytics data has so much potential beyond just the analytics team, but we need organizations to adopt a […]
As marketing channels transition to cloud-based technologies, customer experiences are becoming more seamless and opportunities to connect data across touchpoints are more obvious. Now, there are more data integration opportunities from cloud-based technologies, but the foundational work of establishing a measurement framework is still the same as it was when only the website was in […]
Good enough is usually not good enough in today’s competitive industry. As analytics capabilities continue to advance, there appears to be a clear correlation between analytics maturity and ROI. If you are not actively trying to improve your analytics practices you will soon fall behind the curve instead of plowing ahead. Users and organizations can […]
GDPR is a sweeping new data privacy regulation that has officially been implemented as of May 2018. While the law has implications for most organizations worldwide, few are prepared half a year later. This is a real concern for many organizations, but there’s no one-stop, catch-all solution. Every company needs to undertake a careful assessment […]
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