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Jason Thompson, Co-Founder of 33 Sticks, to Present at ObservePoint’s 2016 Analytics Summit

SILICON SLOPES, Utah – October 31, 2016 – ObservePoint is pleased to announce that Jason Thompson, Co-Founder at 33 Sticks, will be speaking at the first annual Analytics Summit, hosted by ObservePoint.

Thompson will be discussing a recent hot topic in the analytics industry: how to convince your boss of the need for a data layer.

Elaborating on his topic, Thompson said, “Having access to a proper data layer provides tremendous flexibility when it comes to quickly piloting new marketing platforms—allowing for quicker decision-making which in turn leads to quicker realization of value generated by deploying proven marketing technologies.”

The 2016 virtual Analytics Summit brings together 30+ thought-leaders and analytics experts who will share tips and tricks, best practices, technical deep-dives and other industry insight. Registrants can attend breakout sessions, keynote addresses and panel discussions online, from the comfort of their own office spaces.

“We are excited to have Jason participating and are especially excited about his topic discussing the need for a data layer. At ObservePoint, we have seen the massive difference having a solid data layer can make for an organization’s data quality and governance strategies, and Jason is the perfect speaker to address this important issue,” Chris Baird, ObservePoint’s VP of Marketing, said of Thompson’s session at the event.

Sharing the main stage with Thompson at this event will be:

Keynotes:

Breakouts:

This virtual Analytics Summit is a one-day event taking place on November 17, 2016. Interested in attending? Register here: http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.