To trust campaign ROI calculations, you need to trust the data going into those calculations, and ObservePoint can help you do exactly that. Campaign Performance is a turnkey touchpoint management and attribution insights solution built on complete and unified data that enables you to achieve ROI visibility across all marketing and experience efforts.

Key Features:

• Touchpoints Management - Standardize your data before it even exists by defining and standardizing tracking and metadata for every interaction in the end-to-end customer journey.
• Customer Data Collection - Capture and unify every touchpoint interaction, conversion, and revenue value.
• Attribution Insight - Uncover insights across channels and content with real-time, algorithmic models.
  

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