Web analysts and business decision makers alike often don’t have confidence in what their web analytics solution tells them.
Every business using Adobe Analytics wants its implementation to capture the most valuable pieces of data possible to meet business goals and objectives. Unfortunately, even the most flawless implementations begin to devolve and decay over time—creating the need to conduct an audit.
This eBook provides a 21 point Adobe Analytics audit to ensure that you are capturing data you can trust and that you can confidently use to drive the right decisions in your organization.
The auditing strategy in this eBook includes:
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