Have you considered the impact frequent website updates have on analytics data quality? With all those moving parts, something is bound to go wrong.
You need to make sure you're continually receiving the data you expect from your analytics and marketing technology implementations. Testing your implementations by building and carrying out a test plan can help you avoid tagging errors and ensure superior data quality.
In 7 Cases Where You Can’t Afford to Skip Analytics Testing, ObservePoint’s director of consulting and solution engineering, Pat Hillery, will walk you through how to painlessly test your data collection technologies when: