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7 Deadly Sins of A/B Testing

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A/B testing is something that every business can, and should, be doing. However, testing ineffectively comes at a huge expense and too many companies waste time and money by making simple mistakes.

Join website optimization specialist, Seth Hutchings, and Mackenzie Knapp, as they discuss the seven most common mistakes made when A/B testing, and how to avoid them.

In this webinar you will discover:

  • Why the goals for your tests may be all wrong
  • A proven step-by-step methodology to drive a better testing strategy
  • How real companies gained (or lost) a competitive advantage through A/B testing efforts

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About the Speakers

7 Deadly Sins of A/B Testing