Are you a reporting squirrel or an analytics ninja?
Simple single-metrics-to-measure requests can turn talented web analysts into just reporting squirrels. Beyond that, this model risks creating an organizational mentality that leads to counter-productive or even destructive data-driven behaviors.
In this eBook, you will learn how to stop asking reporting questions and start asking business optimization questions—the kind that drive greater growth and profitability.Download your free copy and discover:
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