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Four Levels Of Effective Analytics Planning - Forrester Report

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Analytics plans play a crucial role in the maturity of digital businesses. According to a recent ObservePoint survey, companies with a documented analytics strategy are 83% more likely than those without one to say their data was accurate or highly accurate.

That's good news, but despite the benefit of a plan, 39% of companies don't have a documented analytics strategy.

If you're among those without a plan (or yours could just use some TLC), you're in the right place.

This complimentary Forrester report, Four Levels Of Effective Analytics Planning, offers a model for companies to analyze and improve the maturity of their analytics planning in the following six dimensions:

  • Strategy
  • Structure
  • Data
  • Analytics and measurement
  • Process
  • Technology

Download the January 2018 Forrester report to gauge your company's maturity and develop your analytics plan.

Four Levels Of Effective Analytics Planning - Forrester Report