Analytics plans play a crucial role in the maturity of digital businesses. According to a recent ObservePoint survey, companies with a documented analytics strategy are 83% more likely than those without one to say their data was accurate or highly accurate.
That's good news, but despite the benefit of a plan, 39% of companies don't have a documented analytics strategy.
If you're among those without a plan (or yours could just use some TLC), you're in the right place.
This complimentary Forrester report, Four Levels Of Effective Analytics Planning, offers a model for companies to analyze and improve the maturity of their analytics planning in the following six dimensions:
Download the January 2018 Forrester report to gauge your company's maturity and develop your analytics plan.