ObservePoint Logo

Download a Free Case Study

As NBCUniversal increased their level of data collection and analysis, they saw the need to move from inefficient and error-prone manual tag validation processes to an automated solution.

NBCUniversal adopted ObservePoint’s full Data Quality Assurance™ solution to validate the tracking technologies across web, app and video platforms. This allowed them to get an end-to-end view of all vendors deployed on their site, as well as help them migrate to a new tag management system.

Using ObservePoint, NBCUniversal’s team was able to drastically increase efficiency in analytics validation, with the reassurance that no mistakes were missed.