$5.8 billion. That’s how much analysts predict consumers will spend online on Black Friday—a 15% increase from 2017.
That’s not just a lot of revenue to capture, it’s a lot of data to collect. And eCommerce companies need to be ready to capitalize on the wealth of data coming their way this holiday season.
In this eBook, Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday, you will learn how to: