ObservePoint Logo

The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

Download Your Copy

One of your third-party tags just went down—and so did your ROI on that technology investment. All thanks to a small tagging error.

Tagging errors are more common (and more sinister) than you might think. Bad internal processes and lack of solutions can result in recurring breaks in tagging, accompanied by losses in efficiency, quality and resources.

The eBook The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags outlines the internal processes your company needs in order to protect against tagging errors and put you back in control. Learn about how to:

  • Plan out your tagging implementation
  • Test data collection in pre-production environments
  • Monitor tag performance for live sites
Fill out the form to download your copy.

The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags