Web tags are the lifeblood of your online web analytics and marketing strategy. They are the data collectors, the optimizers, the trackers.
Keeping these tags online and functional—and promptly identifying and removing unauthorized vendors—is a top-level concern for marketing departments.
You need to audit your web tags.
Why You Should Audit Your Web Tags outlines key considerations surrounding broken tags and how to avoid them. This eBook touches on:
Fill out the form and download the free eBook to learn how tag auditing can help ensure your data collection practices are on point.