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Why You Should Audit Your Web Tags

Download a Free eBook

Web tags are the lifeblood of your online web analytics and marketing strategy. They are the data collectors, the optimizers, the trackers.

Keeping these tags online and functional—and promptly identifying and removing unauthorized vendors—is a top-level concern for marketing departments.

You need to audit your web tags.

Why You Should Audit Your Web Tags outlines key considerations surrounding broken tags and how to avoid them. This eBook touches on:

  • What causes tags to stop functioning
  • The underlying threats of broken data governance processes
  • How to identify and safeguard against broken tags

Fill out the form and download the free eBook to learn how tag auditing can help ensure your data collection practices are on point.

Why You Should Audit Your Web Tags