24/7 Open AdStream

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Vendor: 24/7 Real Media

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Tag Category: Ad Serving

24/7 Media, formerly 24/7 Real Media, creates the technology tools for business advantage in the digital age, offering our clients powerful and streamlined marketing solutions in a complex digital industry.
24/7 Media works tirelessly to hone and refine its digital technology innovations for both the buyers and sellers of digital media, improving the flow of multi-screens information, creating a deeper understanding of online audiences and data. With 24/7 Media technologies, companies benefit from extensive digital capabilities: precise targeting, ad delivery, in-depth analytics, data management, and real-time-bidding.

Read more: http://www.247media.com/en-us/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.