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Vendor: 33Across

Vendor Page: http://www.33across.com

Category: Voice of Consumer

33Across has built a groundbreaking marketing technology called SocialDNA™ Targeting. This technology enables clients to discover and reach the social networks that surround their brands. At its core, 33Across technology helps marketers identify high-potential prospects who are socially connected to existing customers and brand loyalists. For consumers, we offer highly-relevant advertising and a more user-friendly web experience.

Read more: http://www.33across.com/#axzz2gmnyEgSA

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags