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Vendor: 6sense

Vendor Page: https://6sense.com

Category: Behavioral Targeting

A company’s interests and intent to purchase is continuously changing, which is why time-based activity data is the key to knowing where your prospects are in their buying cycle. 6sense reveals which accounts and contacts to target, with what product content, and when allowing you to deliver personalized nurture and outreach campaigns and push highly qualified leads directly to sales teams.

Read more: https://6sense.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags