Adex

Adex Logo

Vendor: Adex

Vendor Page:
http://www.theadex.com

Tag Category: Analytics

The ADEX is the global specialist for Data Management Solutions. Our mission is to help Advertisers, Publishers and Agencies to learn more about their Audiences and to enable all market participants get a data-driven access to Programmatic Media with Next Generation Data Management Solutions. Products & Solutions are associated and compatible to each other and are following a strong focus on information based and powerful technologies. Efficiency and results of digital advertising campaigns will be maximized by having an added value, no matter if the campaign is characterized by Performance, Branding or Social Media intentions.

Read more: http://www.theadex.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.