Adform

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Adform

Vendor: Adform

Vendor Page: http://www.adform.com

Category: Ad Management

Adform provides you with a digital advertising solution that unlocks your online potential. Our platform is simple and includes campaign planning, ad serving, optimisation, analytics, reports and much more.

Read more: http://www.adform.com/site/products/campaign-management/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags