Adify Logo


Vendor: Adify

Vendor Page:

Category: Ad Management

Adify provides a number of online advertising-related products and services to website owners, ad network operators, advertisers and agencies. Adify is an indirectly and wholly owned subsidiary of Cox Enterprises.

Read more:

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags