Adobe Audience Manager

Adobe Audience Manager Logo

Vendor: Adobe

Vendor Page:
http://www.adobe.com

Tag Category: Other

Formerly Known As: Omniture SiteCatalyst

Adobe® AudienceManager is the industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

Read more: http://www.adobe.com/products/audiencemanager.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.