Adobe DTM

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Adobe DTM

Vendor: Adobe

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Category: Tag Management

Dynamic Tag Management was designed from the ground up to completely remove the management of analytics, media tags, and other front-end web technologies from the IT group, so developers can focus on moving your site and your business forward.
Even if IT continues to be responsible for these things (many of our clients prefer to keep things that way), Dynamic Tag Management gives your developers a tool that cuts 95% of the time and effort out of the process, allowing them to fulfill your requests in real time rather than waiting for a new site push.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags