Adobe Launch

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Adobe Launch

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Vendor Page: https://www.adobe.com

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To deliver great customer experiences, you first must tie complex, interdependent technology together. With Adobe Experience Platform Launch, you can connect disparate technologies and turn data into action — so you can deliver powerful, memorable experiences.

Read more: https://www.adobe.com/experience-platform/launch.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags