Adobe Media Optimizer

Adobe Media Optimizer Logo

Vendor: Adobe

Vendor Page:
http://www.adobe.com

Tag Category: Analytics

Formerly Known As: Omniture SearchCenter

Adobe Media Optimizer accurately predicts the impact of changes to your search, display, and social ads, then helps you manage and automate the campaigns, freeing resources for other high-impact initiatives. Integration with Adobe Analytics helps you reach your retargeting and high-value audiences in real time and at scale across web and mobile channels.

Read more: http://www.adobe.com/solutions/media-optimization.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.