Adobe Scene7

Adobe Scene7 Logo

Vendor: Adobe

Vendor Page:
http://www.adobe.com

Tag Category: Other

Adobe Scene7 allows you to enhance, publish, and deliver dynamic marketing assets to web, mobile, social, email, and print. Use customer data and your creative content to present a rich, immersive digital experience to each consumer in real time. Scene7 is part of the Adobe Experience Manager solution.

Read more: http://www.adobe.com/solutions/web-experience-management/scene7.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.