Adobe TagManager

Adobe TagManager Logo

Vendor: Adobe

Vendor Page:
http://www.adobe.com

Tag Category: Tag Management

Deprecated technology. It has been replaced by Adobe Dynamic Tag Manager (DTM)

Read more: http://www.adobe.com/solutions/digital-marketing/dynamic-tag-management.html

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.