Adobe Target

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Adobe Target

Vendor: Adobe

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Category: Multivariate Testing

Adobe Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B testing and multivariate testing (MVT); measure the effectiveness and relevance of content across any online channel; and increase content relevance through segmentation, targeting, and automated personalization.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags