Adometry Attribute

Adometry Attribute Logo

Vendor: Adometry

Vendor Page:
http://www.adometry.com

Tag Category: Attribution

Adometry, formerly Click Forensics, Inc., redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time.
Adometry is headquartered in Austin, Texas, with a development center in Bellevue, WA. The company is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University.
Read more: http://www.crunchbase.com/company/adometry#ixzz2keHpoC9N

Read more: http://www.adometry.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.