Adometry Conversion

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Adometry Conversion

Vendor: Adometry

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Category: Analytics

Today, the purchase-decision journey for online consumers takes many paths – video, social, mobile apps, email, display advertising, TV and other impressions have all combined to influence a customer's decision to act. Marketers are tasked with figuring out how their ad campaigns are influencing those conversions, as well as performing against their advertising objectives or key performance indicators (KPIs.)

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags