Adometry Conversion

Adometry Conversion Logo

Vendor: Adometry

Vendor Page:
http://www.adometry.com

Tag Category: Analytics

Today, the purchase-decision journey for online consumers takes many paths – video, social, mobile apps, email, display advertising, TV and other impressions have all combined to influence a customer's decision to act. Marketers are tasked with figuring out how their ad campaigns are influencing those conversions, as well as performing against their advertising objectives or key performance indicators (KPIs.)

Read more: http://www.adometry.com/advertisers-agencies/advanced-attribution.php

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.