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Vendor: Zopim

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Category: Voice of Consumer

Low Prices, Big ROI - We offer the lowest CPMs in the retargeting industry coupled with extremely high conversion rates. That leads to ROI that can't be beat.
We're Feature Rich
We have an amazing set of tools that gives you control of every aspect in your account. Our retargeting app is powerful, easy to use & beautiful.
Official FBX Partner
We have the best full service solution for Retargeting on Facebook. More brands choose AdRoll on Facebook Exchange than everyone else combined.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags