Advertising.com

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Vendor: AOL

Vendor Page:
http://www.advertising.com

Tag Category: Ad Management

From desktop to tables to smartphones, Advertising.com simplifies the advertising landscape by extending brands to wherever consumers are with real-time, cross-platform optimization.

Read more: http://www.advertising.com/advertiser/our-platform

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.