Amazon Alexa

Amazon Alexa Logo

Vendor: Amazon

Vendor Page:
http://www.alexa.com

Tag Category: Analytics

Alexa's digital marketing tools help you engineer growth and drive success. Make better decisions. Prove your results. Increase your website traffic. Be the hero. Alexa makes it easy.

Read more: http://www.alexa.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.