AMP Platform

AMP Platform Logo

Vendor: Collective

Vendor Page:
http://collective.com

Tag Category: Big Data

The AMP Media and Data Management Platform is the premier sell-side advertising technology suite for premium publishers and networks. AMP simplifies all aspects of display, video, and mobile ad management by bringing together five key media functions in one holistic solution:
Revenue, profitability and business intelligence
Audience creation/targeting in a complete data management platform with instant access to all major data companies including Nielsen, eXelate, AdAdvisor, a Neustar Service, RL Polk, DataLogix, and more
Cloud-based audience analytics at the creative, site and placement level
Yield optimization and RTB demand for your inventory, if desired
On-demand audience extension on brand-safe triple-screened inventory
Fully compatible with DoubleClick for Publishers, DFP Premium and Salesforce.com, AMP uniquely enhances the advertising value of both the who (data) and the where (content) from sales pipeline through ad delivery.

Read more: http://collective.com/amp/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.