Anametrix Analytics

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Anametrix Analytics

Vendor: Anametrix

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Category: Analytics

Anametrix for Web Analysts is the only web analytics solution that is natively integrated into a real-time marketing analytics platform. Why is that important? Our solution has not been cobbled together with tools from disparate sources that increase complexity. Instead, we’ve created a flexible, holistic and scalable web analytics solution as an integral part of our marketing analytics platform. Anametrix captures the real-time, granular website data on response, engagement and conversion rates from social and paid campaigns. We deliver the insights you require to optimize ads, content marketing or social media tactics on the fly.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags