AOL Advertising

AOL Advertising Logo

AOL Advertising

Vendor: AOL

Vendor Page: http://advertising.aol.com

Category: Ad Management

AOL sites attract a wide range of dynamic and influential audiences. So when you pair your brand’s message with our content, you get powerful results.
Without insight, data is nothing more than numbers on a page. AOL finds the patterns hidden in the reports, so that you can put the data to work for you.

Read more: http://advertising.aol.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags