Appcelerator

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Vendor Page:
http://www.appcelerator.com

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Mobile apps are fast replacing web applications as the way we buy, share, search, learn and collaborate. The Appcelerator Platform helps developers and enterprises drive great mobile app experiences, quickly and at scale.

Read more: http://www.appcelerator.com/

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.