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AppDynamics, Inc. is an American privately held application performance management (APM) and IT Operations Analytics (ITOA) company based in San Francisco. The company focuses on managing the performance and availability of applications across cloud computing environments as well as inside the data center.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies and to integrate third-party content.