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Vendor: AppNexus

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Category: Ad Management

AppNexus has created a technology platform (Platform) that our clients use to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding. The Platform is designed to use only non-PII, and AppNexus has contractual provisions that prohibit clients of the Platform from associating Platform cookies with PII. The Platform uses cookies to associate non-PII with browsers and devices, so that clients can then use the information to select ads for delivery by the Platform. For a detailed privacy statement that applies to the Platform, see our PLATFORM PRIVACY POLICY . Below you will find information on AppNexus cookies, all of which are set on the domain. AppNexus has contractual provisions that prohibit clients of the Platform from setting, reading, writing, modifying, or deleting any cookie on an AppNexus domain. Except as noted in the table below, all of these cookies are set by the Platform.

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What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags