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Vendor Page: http://www.apsalar.com


Take control of your data. Apsalar offers an end-to-end Mobile ROI Platform. We measure the effectiveness of your mobile app media vendors, from social networks like Facebook to more than 600 ad networks worldwide. We collect insights about the actions your mobile app users take so you understand every stage of the conversion journey.

Read more: http://www.apsalar.com

What is a Web Tag?

A web tag is a 1x1 pixel-sized image beacon or JavaScript snippet that is embedded into the code of a web page to capture and report data. A web tag is triggered whenever a predetermined action occurs on a specified platform in the web. It captures the data and sends the information back to your preferred data collection system. A web tag is usually implemented to: track online user behavior for marketing analytics, instruct web browsers and implemented technologies to collect data, to set cookies, and to integrate third-party content.

See How ObservePoint Can Help Govern All Your Tags